Inspiring Women to Lead: A Necessary Part of the Gender Parity Change Agenda
As an expert in the advancement of women leaders, Susan MacKenty Brady explains how women are able to inspire one another through their leadership roles. Are we getting confused about the important...
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The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers
As an expert in decision-making science and its use in B2B marketing, sales and customer success, Tim Riesterer provides examples to improve customer engagement. Analysts estimate that existing...
View ArticleWhen It Comes To Guilt, You Always Have A Choice, You Can Flip It, Snip It,...
Special offer for readers of the McGraw-Hill blog. Now through January 31st get the entire Dealing with Relatives ebook free. (Normally $19) Visit Dr. Rick for this and other resources at:...
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Why Subscriptions are Everywhere and What it Means for You
Bestselling author, Robbie Kellman Baxter explains the importance of subscriptions and why the payoff is worth it. Every organization is trying to build a “forever transaction” with the people they...
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Pitching in a Time of Pandemic
Expert in entrepreneurship, John Biggs, reveals tips that can make your virtual pitch more effective. If you’re building a business, you’re going to be pitching. And if you’re pitching today, during...
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The Most Important Lesson Social Media Teaches Brands: Actions Speak Louder...
From the former Head of Brand Strategy at Reddit, Joe Federer, explains the way our brains process information and how brands can use this to connect to their audiences. We’ve all heard the tropes...
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Three Reasons Why You Should Measure the ROI of Marketing
Measurement and evaluation experts, Patricia Phillips and Jack Phillips, reveal the three most important reasons why you should measure the ROI of your marketing programs. “The customer is always...
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How To Set Yourself Apart From All the Noise on Social Media
Founder and president of MicroFame Media, Michael Schein, explains that using hype for positive purposes will lead to success for your business. The internet is as close to infinite as anything human...
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The Lost Art of Connecting in our Lonely World
Most people today feel disconnected. Between the years of 1985 and 2009, the average American’s social network shrank, meaning their number of close confidants declined by up to one-third;[1] This is...
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Getting People to Get Data Visualization
In my business dashboard design workshops, I ask attendees if their clients and stakeholders tell them that, while they appreciate the effort, they prefer to see a cross tab of numbers. Lots of hands...
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